SEO-rich advice articles
Decathlon’s approach to content marketing focuses almost exclusively on the content, which is underscored by these key characteristics: consistency, tone of voice, and high SEO value.
My project was to write 52 blog-style articles for Decathlon UK’s cycling category. Topics ranged from “how to” and “advice for” types of articles, such as “How to avoid cold toes and fingers” to “Advice for first-time commuters,” to informational articles, like “What is bike packing?” and “Disc brakes vs. rim brakes.”
“The single thing that most brands fail at is not only creating a targeted plan to achieve specific goals, but having the resources to execute that plan.”
You are the authority on your product or service. Here’s where we’ll help your audience learn that.
Define your goals, then let’s strategize a content plan to achieve them.
You have original, high quality content, now let’s organize it to boost your rankings.
How to authenticate your product claims is no dark art. We start with the problem that you’ve solved.
Your users are constantly telling you what they want to see. Are you listening? I’ll show you how to use data to customize your IA.
What you do is your business, how to engage, entertain, inform, and convert your users is mine.
Sometimes I write about cycling
Just a couple of years ago, the gravel riding and racing scene was small – it was easy to choose some killer events to attend. These days there are tons of gravel rides to choose from, even one that starts and finishes here in Granada. This guest blog about the best gravel rides gives you some ideas for where to roll your gravel tires this year. (republished courtesy of Ritchey).
Why are you still in the dark about night riding when you could break away from the masses, escape monotony, or gain an extra riding season? Riding a bike “after hours” livens up your routine ride when you can’t see much of what’s in front of you – in fact that kind of unpredictability also doubles as a narrative for life…embrace it.
Travel helps strengthen your social, intellectual, and introspective skills so rather than leave those benefits to languish until you step off the plane, start your trip to Granada, Spain right now. Here are a few suggestions to get you charged up about visiting this legendary place.